Alibaba's Lazada appoints Chun Li as new CEO
Poignant had himself replaced Lucy Peng, an Alibaba co-founder, who stepped down as CEO after nine months in 2018 although she remains executive chairwoman. Lazada said Poignant will now become special assistant to Alibaba Group Chairman and CEO Daniel Zheng.
Alibaba has long had struggles with managing Lazada, a company it owns 90% of after investing $3 billion since 2016, with employees highlighting a long-running culture clash with management from China.
According to VentureCap Insights, Lazada received a $1.2 billion injunction from Alibaba this year. It was not clear what the injunction related to and Lazada did not immediately respond to requests for comment.
Three sources told Reuters Lazada is also examining whether to rebrand or shut down LazMall, its take on Alibaba's Tmall marketplace.
James Sullivan, who headed Lazada Logistics, would also step down, two people said. Sullivan was not immediately reachable for comment, but his LinkedIn profile indicated he left Lazada in April.